Rooted in tradition, reimagined for today.

Our brand brings the timeless beauty of Korean embroidery into the modern world, blending heritage craftsmanship with contemporary fashion. Each piece is a tribute to the artistry of hanbok, seamlessly woven into everyday wear and lifestyle items.

We believe tradition should be lived, not just remembered. By infusing intricate patterns and meaningful symbols into modern silhouettes, we create wearable stories—pieces that honor the past while embracing the future. Whether it’s a jacket, a bag, or an accessory, every stitch carries a piece of history, redefined for a new generation.

This is more than fashion; it’s a movement to keep culture alive, one thread at a time.

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